Optimizely
Sales quote
No public priceask sales
Per year
Quote
No public price
Optimizely vs Wingify (formerly VWO and AB Tasty)
Compare with for .
Optimizely
53%
match · quote
Wingify (formerly VWO and AB Tasty)
40%
match · quote
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Wingify (formerly VWO and AB Tasty)
Sales quote
No public priceask sales
Per year
Quote
No public price
Optimizely
From FreeFree plan
Large organizations with a dedicated experimentation program that want a visual editor, server-side testing, warehouse analytics and personalization from one enterprise vendor.
vs
Wingify (formerly VWO and AB Tasty)
From Custom
Marketing and CRO teams that want a visual editor, behavior analytics and personalization in one suite, and existing VWO or AB Tasty customers.
Side by side
| Optimizely | Wingify (formerly VWO and AB Tasty) | |
|---|---|---|
| Pricing | Custom quote; free feature flagging plan | Custom quote; 30-day trial |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Large organizations with a dedicated experimentation program that want a visual editor, server-side testing, warehouse analytics and personalization from one enterprise vendor. | Marketing and CRO teams that want a visual editor, behavior analytics and personalization in one suite, and existing VWO or AB Tasty customers. |
Pros and cons
Optimizely
Pros
- Covers web, server-side, personalization and warehouse analytics
- Stats Engine supports continuous monitoring with error control
- Sequential Stats Engine, with fixed-horizon and Bayesian methods in beta
- Free feature flagging plan for engineering teams
Cons
- No public pricing; every plan is a custom quote
- Free plan allows only one concurrent experiment
- Breadth of the suite is more than small teams need
Wingify (formerly VWO and AB Tasty)
Pros
- Testing, heatmaps, journeys and feedback in one suite
- Choice of Bayesian or frequentist analysis on feature experimentation
- Server-side SDKs plus a visual editor
- 30-day trial without a credit card
Cons
- No public prices since the rebrand
- Product names and dashboards are still converging after the 2026 merger
- No free-forever plan listed
Emily Rodriguez