Analytics & BI
Optimizely
From FreeFree plan
Large organizations with a dedicated experimentation program that want a visual editor, server-side testing, warehouse analytics and personalization from one enterprise vendor.
Quick overview
- Pricing
- Custom quote; free feature flagging plan
- Plans
- Optimizely does not publish prices: 'Every Optimizely plan is individually packaged.' Web Experimentation and Feature Experimentation are quoted by sales. A free feature flagging plan for Feature Experimentation is offered with no credit card and one concurrent experiment at a time.
- G2 rating
- Not yet verified
- Comparisons
- Featured in 1 comparison
Key features
- Web Experimentation with a visual editor, plus server-side Feature Experimentation
- Stats Engine: sequential testing with false discovery rate control
- Fixed-horizon frequentist and Bayesian methods in Feature Experimentation (beta)
- Warehouse-native Optimizely Analytics (Snowflake, BigQuery, Databricks, Redshift)
- Multivariate tests, bandits and personalization
Pros
- Covers web, server-side, personalization and warehouse analytics
- Stats Engine supports continuous monitoring with error control
- Sequential Stats Engine, with fixed-horizon and Bayesian methods in beta
- Free feature flagging plan for engineering teams
Cons
- No public pricing; every plan is a custom quote
- Free plan allows only one concurrent experiment
- Breadth of the suite is more than small teams need
Emily Rodriguez