Optimizely
Sales quote
No public priceask sales
Per year
Quote
No public price
Optimizely vs Convert
Compare with for .
Optimizely
45%
match · quote
Convert
48%
match · $3,588/yr
Convert is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Convert
Entry plan
Flat price, whole team$299.00
× 12 months$3,588.00
Per year
$29.90 per person / mo
$3,588
Optimizely
From FreeFree plan
Large organizations with a dedicated experimentation program that want a visual editor, server-side testing, warehouse analytics and personalization from one enterprise vendor.
vs
Convert
From $299
Agencies, ecommerce and marketing teams that want a website testing tool with published prices and do not need a full product analytics platform.
Side by side
| Optimizely | Convert | |
|---|---|---|
| Pricing | Custom quote; free feature flagging plan | From $299/mo (annual) or $399/mo |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Large organizations with a dedicated experimentation program that want a visual editor, server-side testing, warehouse analytics and personalization from one enterprise vendor. | Agencies, ecommerce and marketing teams that want a website testing tool with published prices and do not need a full product analytics platform. |
Pros and cons
Optimizely
Pros
- Covers web, server-side, personalization and warehouse analytics
- Stats Engine supports continuous monitoring with error control
- Sequential Stats Engine, with fixed-horizon and Bayesian methods in beta
- Free feature flagging plan for engineering teams
Cons
- No public pricing; every plan is a custom quote
- Free plan allows only one concurrent experiment
- Breadth of the suite is more than small teams need
Convert
Pros
- Prices and tested-user limits are on the website
- Choice of frequentist or Bayesian statistics
- Strong privacy positioning with first-party cookies
- Full-stack testing available without an enterprise contract
Cons
- No free plan, only a 15-day trial
- Sequential testing and multivariate tests need Pro
- Overage pricing adds up quickly for high-traffic sites
Emily Rodriguez