GrowthBook
Pro
$40.00 × 10 seats$400.00
× 12 months$4,800.00
Per year
$40.00 per person / mo
$4,800
GrowthBook vs Optimizely
Compare with for .
GrowthBook
60%
match · $4,800/yr
Optimizely
45%
match · quote
GrowthBook is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Optimizely
Sales quote
No public priceask sales
Per year
Quote
No public price
GrowthBook
From $40Free plan
Data teams that want experiment analysis to run on their own warehouse, and companies that want to self-host or pay per seat instead of per event.
vs
Optimizely
From FreeFree plan
Large organizations with a dedicated experimentation program that want a visual editor, server-side testing, warehouse analytics and personalization from one enterprise vendor.
Side by side
| GrowthBook | Optimizely | |
|---|---|---|
| Pricing | Free (3 users); Pro $40/seat/mo | Custom quote; free feature flagging plan |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Data teams that want experiment analysis to run on their own warehouse, and companies that want to self-host or pay per seat instead of per event. | Large organizations with a dedicated experimentation program that want a visual editor, server-side testing, warehouse analytics and personalization from one enterprise vendor. |
Pros and cons
GrowthBook
Pros
- Warehouse-native analysis on every plan, free included
- Open source, so you can self-host and inspect the code
- Simple seat pricing with unlimited traffic
- Documented edge delivery options for flicker-sensitive pages
Cons
- Free Cloud plan is capped at 3 users
- Visual editor, sequential testing and CUPED need Pro
- Getting the most out of it assumes you have a warehouse and SQL skills
Optimizely
Pros
- Covers web, server-side, personalization and warehouse analytics
- Stats Engine supports continuous monitoring with error control
- Sequential Stats Engine, with fixed-horizon and Bayesian methods in beta
- Free feature flagging plan for engineering teams
Cons
- No public pricing; every plan is a custom quote
- Free plan allows only one concurrent experiment
- Breadth of the suite is more than small teams need
Emily Rodriguez