Lofty
Sales quote
No public priceask sales
Per year
Quote
No public price
Lofty vs Wise Agent
Compare with for .
Lofty
38%
match · quote
Wise Agent
45%
match · $504/yr
Wise Agent is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Wise Agent
Entry plan
Flat price, whole team$42.00
× 12 months$504.00
Per year
$4.20 per person / mo
$504
Lofty
From Custom
G2 4.3 · 389 reviewsAgents, teams and brokerages that want website, lead generation, CRM and automation from one vendor and are fine with quote-based pricing.
vs
Wise Agent
From $42Free plan
G2 3.6 · 15 reviewsSolo agents and small teams on a budget who want drip campaigns and transaction checklists in the CRM for a low fixed price.
Side by side
| Lofty | Wise Agent | |
|---|---|---|
| Pricing | Quote only | From $42/month (billed annually, $499/year); 14-day free trial |
| G2 Rating | 4.3 (389 reviews) | 3.6 (15 reviews) |
| Best For | Agents, teams and brokerages that want website, lead generation, CRM and automation from one vendor and are fine with quote-based pricing. | Solo agents and small teams on a budget who want drip campaigns and transaction checklists in the CRM for a low fixed price. |
Pros and cons
Lofty
Pros
- IDX website, CRM and dialer in one platform
- Large library of pre-built Smart Plans
- Plans for agents, teams and brokerages
- Built-in lead generation programs
Cons
- No published prices
- Ad programs carry management fees on top of spend
- Two-way Zillow team leads skip Lofty's lead routing
- Broad platform takes time to set up
Wise Agent
Pros
- Low published price with annual plan at $499
- Transaction management included
- Up to 5 team members on the base plan
- 24/7 live support
Cons
- No dialer listed on the pricing page
- Texting is a paid add-on with an $80 setup fee
- Separate logins cost $20/month each
- Small number of G2 reviews
Marcus Williams