Lofty

Agents, teams and brokerages that want website, lead generation, CRM and automation from one vendor and are fine with quote-based pricing.

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Quick overview

Pricing: Quote only
Plans: No published prices. Plans: Lofty Agent, Lofty Team, Lofty Broker and Lofty Enterprise, all 'Request Pricing'. Buyer and seller lead packages also quoted. Published fees: 20% ad management fee on digital advertising, 15% management fee on sphere ads, $70/month Home Evaluation Page when buying seller leads without a Lofty IDX site. No trial, setup fee or contract terms published.
G2 rating: 4.3 / 5.0
Comparisons: Featured in 1 comparison

Key features

SEO-optimized IDX website with home search
Smart Plans: automated email, text, call and direct mail workflows
Power dialer and AI agents for lead follow-up
Lead routing and two-way Zillow Premier Agent integration
Transaction management and back office tools
Paid lead generation programs (search, social, ZIP code)

Pros

IDX website, CRM and dialer in one platform
Large library of pre-built Smart Plans
Plans for agents, teams and brokerages
Built-in lead generation programs

Cons

No published prices
Ad programs carry management fees on top of spend
Two-way Zillow team leads skip Lofty's lead routing
Broad platform takes time to set up

Lofty in our comparisons

CRM & Sales

Best CRM for Real Estate

Follow Up Boss is the best CRM for most real estate agents and teams: the strongest lead routing and speed-to-lead tools, built-in calling and texting, and published prices from $58 per user per month billed annually. Choose Lofty or Real Geeks if you want your IDX website and CRM from one vendor, BoldTrail for a full brokerage stack, and Wise Agent for a low-cost CRM with transaction checklists.

Marcus WilliamsUpdated October 2026