Follow Up Boss
Entry plan
$58.00 × 10 seats$580.00
× 12 months$6,960.00
Per year
$58.00 per person / mo
$6,960
Follow Up Boss vs Lofty
Compare with for .
Follow Up Boss
60%
match · $6,960/yr
Lofty
38%
match · quote
Follow Up Boss is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Lofty
Sales quote
No public priceask sales
Per year
Quote
No public price
Follow Up Boss
From $58Free plan
Solo agents and teams who buy portal leads and win on speed: it routes every lead to the right agent and makes calling and texting fast.
vs
Lofty
From Custom
G2 4.3 · 389 reviewsAgents, teams and brokerages that want website, lead generation, CRM and automation from one vendor and are fine with quote-based pricing.
Side by side
| Follow Up Boss | Lofty | |
|---|---|---|
| Pricing | From $58/user/month (billed annually); 14-day free trial | Quote only |
| G2 Rating | Not yet verified | 4.3 (389 reviews) |
| Best For | Solo agents and teams who buy portal leads and win on speed: it routes every lead to the right agent and makes calling and texting fast. | Agents, teams and brokerages that want website, lead generation, CRM and automation from one vendor and are fine with quote-based pricing. |
Pros and cons
Follow Up Boss
Pros
- Strongest lead routing and speed-to-lead tools here
- Published prices and month-to-month plans
- Pro bundles 10 users with unlimited calling and texting
- Connects to 250+ lead sources and tools
Cons
- No built-in IDX website or lead generation
- Deals are a pipeline, not full transaction management
- Calling is a paid add-on on Grow
- Owned by Zillow, which some teams dislike
Lofty
Pros
- IDX website, CRM and dialer in one platform
- Large library of pre-built Smart Plans
- Plans for agents, teams and brokerages
- Built-in lead generation programs
Cons
- No published prices
- Ad programs carry management fees on top of spend
- Two-way Zillow team leads skip Lofty's lead routing
- Broad platform takes time to set up
Marcus Williams