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CRM & Sales

Follow Up Boss vs BoldTrail

Compare with for 10 people.

Follow Up Boss
60%
match · $6,960/yr
BoldTrail
32%
match · quote

Follow Up Boss is the better fit.

It publishes its prices; the other needs a sales quote.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Follow Up Boss
Entry plan
$58.00 × 10 seats$580.00
× 12 months$6,960.00
Per year
$58.00 per person / mo
$6,960

BoldTrail
Sales quote
No public priceask sales
Per year
Quote

No public price

Choose a tool

Follow Up Boss

From $58Free plan

Solo agents and teams who buy portal leads and win on speed: it routes every lead to the right agent and makes calling and texting fast.

BoldTrail

From Custom

Brokerages and large teams that want CRM, IDX websites, back office and recruiting in one platform provided to all their agents.

Side by side

Follow Up BossBoldTrail
PricingFrom $58/user/month (billed annually); 14-day free trialQuote only
G2 RatingNot yet verifiedNot yet verified
Best ForSolo agents and teams who buy portal leads and win on speed: it routes every lead to the right agent and makes calling and texting fast.Brokerages and large teams that want CRM, IDX websites, back office and recruiting in one platform provided to all their agents.

Pros and cons

Follow Up Boss

Pros

  • Strongest lead routing and speed-to-lead tools here
  • Published prices and month-to-month plans
  • Pro bundles 10 users with unlimited calling and texting
  • Connects to 250+ lead sources and tools

Cons

  • No built-in IDX website or lead generation
  • Deals are a pipeline, not full transaction management
  • Calling is a paid add-on on Grow
  • Owned by Zillow, which some teams dislike

BoldTrail

Pros

  • Covers CRM, websites, back office and recruiting
  • Routing rules at company, office or team level
  • Documented Zillow and Realtor.com lead integrations
  • Built for brokerage-wide rollouts

Cons

  • No published prices
  • Many modules mean a steep learning curve
  • Mobile dialer shows your personal number and has no call recording
  • Brokerage-provided accounts can complicate leaving

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