Lofty
Sales quote
No public priceask sales
Per year
Quote
No public price
Lofty vs BoldTrail
Compare with for .
Lofty
46%
match · quote
BoldTrail
40%
match · quote
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
BoldTrail
Sales quote
No public priceask sales
Per year
Quote
No public price
Lofty
From Custom
G2 4.3 · 389 reviewsAgents, teams and brokerages that want website, lead generation, CRM and automation from one vendor and are fine with quote-based pricing.
vs
BoldTrail
From Custom
Brokerages and large teams that want CRM, IDX websites, back office and recruiting in one platform provided to all their agents.
Side by side
| Lofty | BoldTrail | |
|---|---|---|
| Pricing | Quote only | Quote only |
| G2 Rating | 4.3 (389 reviews) | Not yet verified |
| Best For | Agents, teams and brokerages that want website, lead generation, CRM and automation from one vendor and are fine with quote-based pricing. | Brokerages and large teams that want CRM, IDX websites, back office and recruiting in one platform provided to all their agents. |
Pros and cons
Lofty
Pros
- IDX website, CRM and dialer in one platform
- Large library of pre-built Smart Plans
- Plans for agents, teams and brokerages
- Built-in lead generation programs
Cons
- No published prices
- Ad programs carry management fees on top of spend
- Two-way Zillow team leads skip Lofty's lead routing
- Broad platform takes time to set up
BoldTrail
Pros
- Covers CRM, websites, back office and recruiting
- Routing rules at company, office or team level
- Documented Zillow and Realtor.com lead integrations
- Built for brokerage-wide rollouts
Cons
- No published prices
- Many modules mean a steep learning curve
- Mobile dialer shows your personal number and has no call recording
- Brokerage-provided accounts can complicate leaving
Marcus Williams