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Marketing Automation

Mailchimp vs AWeber

Compare with for 10 people.

Mailchimp
82%
match · $156/yr
AWeber
71%
match · $150/yr

Mailchimp is the better fit.

12,993 G2 reviews back its rating.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Mailchimp
Essentials
Flat price, whole team$13.00
× 12 months$156.00
Per year
$1.30 per person / mo
$156

Rises with contacts

AWeber
Lite
Smaller bill
Flat price, whole team$12.49
× 12 months$149.88
Per year
$1.25 per person / mo
$150

Starting price; rises with usage

Choose a tool

Mailchimp

From $13Free plan
G2 4.3 · 12,993 reviews

Small businesses and online stores that want a free plan to start, many integrations and email plus SMS in one tool.

AWeber

From $12.49Free plan

Small businesses that want a simple, long-running email tool with low prices at 1,000 to 2,500 subscribers and an optional done-for-you setup.

Side by side

MailchimpAWeber
PricingFree (250 contacts); paid from $13/month (Essentials, 500 contacts, monthly)Free account available; paid from $12.49/month (Lite, 500 subscribers, annual) or $15/month (monthly)
G2 Rating4.3 (12,993 reviews)Not yet verified
Best ForSmall businesses and online stores that want a free plan to start, many integrations and email plus SMS in one tool.Small businesses that want a simple, long-running email tool with low prices at 1,000 to 2,500 subscribers and an optional done-for-you setup.

Pros and cons

Mailchimp

Pros

  • Free plan for up to 250 contacts, which Constant Contact lacks
  • Standard has branching flows with up to 200 journeys
  • 300+ integrations, including official Shopify and WooCommerce connections
  • SMS add-on in the same account (paid plans, after approval)

Cons

  • Essentials limits automation flows to 4 steps
  • No live phone support below Premium
  • Free plan sends only 500 emails a month
  • Trial needs a credit card, and going over limits brings overage charges

AWeber

Pros

  • Lite costs $35/month (monthly) at 2,500 subscribers
  • Annual billing is a big discount at small tiers ($240/year for Plus at 500 subscribers vs $360 monthly)
  • Plus has unlimited users, lists, segments, landing pages and automations
  • Done For You option builds a 7-day email system for you

Cons

  • Lite allows 1 list, 1 segment, 3 landing pages and 3 automations
  • Ecommerce sales carry a 1.0% (Lite) or 0.6% (Plus) fee
  • No SMS on the pricing page
  • Free account limits are not stated on AWeber's pages

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