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Automation & Integration

Zapier vs Microsoft Power Automate

Which automation & integration tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Zapier

From $19.99Free plan
G2 4.5 · 2,083 reviews

Non-technical teams and small businesses that need to connect many SaaS apps quickly and value ease of use over the lowest price per task.

Microsoft Power Automate

From $15Free plan
G2 4.4 · 1,096 reviews

Organizations standardized on Microsoft 365 and Dynamics 365, and teams that need desktop RPA alongside cloud automation.

Side by side

ZapierMicrosoft Power Automate
PricingFree; paid from $19.99/month (billed annually)Free license; Premium $15/user/month (paid yearly)
G2 Rating4.5 (2,083 reviews)4.4 (1,096 reviews)
Best ForNon-technical teams and small businesses that need to connect many SaaS apps quickly and value ease of use over the lowest price per task.Organizations standardized on Microsoft 365 and Dynamics 365, and teams that need desktop RPA alongside cloud automation.

Pros and cons

Zapier

Pros

  • Largest app catalog of any tool compared
  • Easiest learning curve for non-technical users
  • Triggers and built-in utility steps don't use tasks
  • Broad platform: Tables, Forms, Agents and chatbots

Cons

  • Cost rises quickly with volume and multi-step Zaps
  • Monthly-plan overage is billed at 2.5x the base task rate
  • Free plan limited to two-step Zaps and 100 tasks
  • No self-hosting option

Microsoft Power Automate

Pros

  • Standard connectors often included with Microsoft 365
  • Strongest desktop RPA option in this comparison
  • Request-based limits instead of per-action billing
  • Enterprise admin and managed environments

Cons

  • Complex licensing with seeded, premium and capacity licenses
  • Many non-Microsoft apps need premium connectors
  • Less friendly builder for casual users than Zapier
  • Unattended bots cost $150 or more per month each

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