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Automation & Integration

Make vs Zapier

Which automation & integration tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Make

From $12Free plan

Teams that want a powerful visual automation builder at a low entry price, with workflows that are short enough that per-module credits stay cheap.

Zapier

From $19.99Free plan
G2 4.5 · 2,083 reviews

Non-technical teams that want the easiest builder and the widest app coverage, and can pay more per step than Make charges.

Side by side

MakeZapier
PricingFree (1,000 credits/month); paid from $12/month (Core, annual)Free (100 tasks/month); paid from $19.99/month (Professional, annual)
G2 RatingNot yet verified4.5 (2,083 reviews)
Best ForTeams that want a powerful visual automation builder at a low entry price, with workflows that are short enough that per-module credits stay cheap.Non-technical teams that want the easiest builder and the widest app coverage, and can pay more per step than Make charges.

Pros and cons

Make

Pros

  • Very low cost per unit at the entry level (10,000 credits for $12/month, annual)
  • Flexible visual canvas with branching and error handling
  • Unlimited users on every plan
  • Large app library (3,500+)

Cons

  • Every module run uses a credit, so long workflows get expensive
  • Make's own AI tools bill by tokens or run time, which is harder to forecast
  • Cloud only; no self-hosted edition
  • SSO and audit logs are Enterprise only

Zapier

Pros

  • Largest app library of any tool here (9,000+)
  • Easiest to learn for non-technical builders
  • Triggers, filters, paths and formatting don't count as tasks
  • Agents, chatbots, tables and forms in one product

Cons

  • Much more expensive per unit than Make (750 tasks for $19.99/month, annual)
  • AI, Code and MCP steps now use tasks too
  • Free plan is two-step only with 15-minute polling
  • No self-hosting

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