Buffer vs Iconosquare
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Buffer
From $5Free plan
G2 4.3 · 1,041 reviewsCreators and small businesses that post to Instagram plus several other networks and want the lowest cost per account, with a free plan for up to 3 channels.
vs
Iconosquare
From $10Free plan
Brands and agencies that schedule Instagram content but buy mainly for analytics, reporting and benchmarking across several profiles.
Side by side
| Buffer | Iconosquare | |
|---|---|---|
| Pricing | Free; paid from $5/channel/month billed yearly | Free; paid from $10/month billed yearly |
| G2 Rating | 4.3 (1,041 reviews) | Not yet verified |
| Best For | Creators and small businesses that post to Instagram plus several other networks and want the lowest cost per account, with a free plan for up to 3 channels. | Brands and agencies that schedule Instagram content but buy mainly for analytics, reporting and benchmarking across several profiles. |
Pros and cons
Buffer
Pros
- Usable free plan for 3 channels
- Clear per-channel pricing from $5/month
- Unlimited team members on Team
Cons
- First comment and hashtag manager not on the free plan
- No Instagram grid preview found on Buffer's pages
- Inbox handles comments, not Instagram DMs
Iconosquare
Pros
- The deepest Instagram analytics and reporting here
- Free plan for 2 profiles after the trial
- Stories, carousels and Reels auto-publish
Cons
- Starter caps posts at 30 a month in total
- Inbox needs Launch; approvals need Scale
- No link-in-bio tool found on its pages
Sarah Chen