Metricool vs Iconosquare
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Metricool
From $20Free plan
G2 4.5 · 98 reviewsInstagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan.
vs
Iconosquare
From $10Free plan
Brands and agencies that schedule Instagram content but buy mainly for analytics, reporting and benchmarking across several profiles.
Side by side
| Metricool | Iconosquare | |
|---|---|---|
| Pricing | Free; paid from $20/month billed annually | Free; paid from $10/month billed yearly |
| G2 Rating | 4.5 (98 reviews) | Not yet verified |
| Best For | Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan. | Brands and agencies that schedule Instagram content but buy mainly for analytics, reporting and benchmarking across several profiles. |
Pros and cons
Metricool
Pros
- Free plan includes auto-publishing and link in bio
- Starter covers up to 5 brands from $20/month
- Strong analytics and reports for the price
Cons
- Free plan caps you at 20 posts a month
- First comment scheduling not confirmed on its pages
- Post approvals need the Advanced plan
Iconosquare
Pros
- The deepest Instagram analytics and reporting here
- Free plan for 2 profiles after the trial
- Stories, carousels and Reels auto-publish
Cons
- Starter caps posts at 30 a month in total
- Inbox needs Launch; approvals need Scale
- No link-in-bio tool found on its pages
Sarah Chen