Cake Equity
Entry plan
Flat price, whole team$83.33
× 12 months$999.96
Per year
$8.33 per person / mo
$1,000
Cake Equity vs Astrella
Compare with for .
Cake Equity
86%
match · $1,000/yr
Astrella
59%
match · $1,200/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Astrella
Entry plan
Flat price, whole team$100.00
× 12 months$1,200.00
Per year
$10.00 per person / mo
$1,200
Cake Equity
From $1,000Free plan
G2 4.8 · 143 reviewsUS seed and Series A startups that want to leave Carta for a published annual price that still includes 409A valuations.
vs
Astrella
From $1,200
G2 4.5 · 51 reviewsUS companies that want ASC 718 reporting and full onboarding at a single published price per stakeholder band.
Side by side
| Cake Equity | Astrella | |
|---|---|---|
| Pricing | Free (5 stakeholders); paid from $1,000/year | $1,200 to $8,200/year by stakeholder band |
| G2 Rating | 4.8 (143 reviews) | 4.5 (51 reviews) |
| Best For | US seed and Series A startups that want to leave Carta for a published annual price that still includes 409A valuations. | US companies that want ASC 718 reporting and full onboarding at a single published price per stakeholder band. |
Pros and cons
Cake Equity
Pros
- Published prices with clear stakeholder allowances and overage rates
- Two 409As a year included on the Team plan
- Free migration from Carta, Pulley or spreadsheets
- SAFEs, convertible notes, warrants and scenario modeling on paid plans
Cons
- US-focused, with no UK EMI or European scheme support advertised
- Audit-ready ASC 718 reporting sits on the custom-priced Pro plan
- Pro overage of $60 per extra stakeholder adds up for large teams
Astrella
Pros
- Simple stakeholder-band pricing published on the website
- ASC 718/IFRS and exit modeling in every package
- Full-service onboarding and unlimited phone support included
- Backed by EQ, a large transfer agent and shareholder services group
Cons
- 409A valuations are a quoted add-on
- Sharp price jumps at each stakeholder band
- Few published details on international schemes such as EMI
Emily Rodriguez