Carta
Sales quote
No public priceask sales
Per year
Quote
No public price
Carta vs Cake Equity
Compare with for .
Carta
45%
match · quote
Cake Equity
74%
match · $1,000/yr
Cake Equity is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Cake Equity
Entry plan
Flat price, whole team$83.33
× 12 months$999.96
Per year
$8.33 per person / mo
$1,000
Carta
From FreeFree plan
US startups (and UK companies via Carta's former Capdesk plans) that want one platform from first SAFE through 409As, ASC 718 reporting and an eventual IPO.
vs
Cake Equity
From $1,000Free plan
G2 4.8 · 143 reviewsSeed and Series A startups that want clear annual pricing with 409A valuations included in the same bill.
Side by side
| Carta | Cake Equity | |
|---|---|---|
| Pricing | Free (Launch); paid plans quote-based | Free up to 5 stakeholders; paid from $1,000/year |
| G2 Rating | Not yet verified | 4.8 (143 reviews) |
| Best For | US startups (and UK companies via Carta's former Capdesk plans) that want one platform from first SAFE through 409As, ASC 718 reporting and an eventual IPO. | Seed and Series A startups that want clear annual pricing with 409A valuations included in the same bill. |
Pros and cons
Carta
Pros
- Free Launch plan is a full product, not a trial
- Covers cap table, 409A, ASC 718 and tender offers in one vendor
- SEC-registered transfer agent for US companies
- Widely used, so investors and law firms often know it
Cons
- No published prices for paid plans
- ASC 718 and US exit modeling sit on the top Scale plan
- Moving past 25 stakeholders or $1M raised means a paid contract with a minimum annual fee
Cake Equity
Pros
- Clear published prices at every tier
- Two 409As a year included on Team ($2,750/year)
- Free managed migration from Carta, Pulley or spreadsheets
- Free plan for the earliest stage
Cons
- ASC 718, Form 3921 and Rule 701 require the custom-priced Pro plan
- Free plan is capped at 5 stakeholders
- Add-ons are annual-only
Related comparisons
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Emily RodriguezUpdated October 2026
Best Cap Table Software
Carta is the best cap table software for most startups: free up to 25 stakeholders and $1M raised, and it scales to 409As and ASC 718. Pick Cake Equity if you want published prices.
+1
Emily RodriguezUpdated October 2026Accounting & FinanceEmily RodriguezUpdated October 2026
Carta alternatives
Pick Cake Equity if you are a US startup leaving Carta over price: published plans, free migration and two 409As a year on Team. Pick Ledgy if you are in the UK or Europe. Stay on Carta if you want one vendor for everything up to IPO.
+2
Emily RodriguezUpdated October 2026