No public price
Carta vs Vestd
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
No public price
Carta
US startups (and UK companies via Carta's former Capdesk plans) that want one platform from first SAFE through 409As, ASC 718 reporting and an eventual IPO.
Vestd
UK companies setting up or running an EMI or growth share scheme that want guided, human support.
Side by side
| Carta | Vestd | |
|---|---|---|
| Pricing | Free (Launch); paid plans quote-based | From £25/month (Essentials); Starter from £220/month |
| G2 Rating | Not yet verified | 4.7 (63 reviews) |
| Best For | US startups (and UK companies via Carta's former Capdesk plans) that want one platform from first SAFE through 409As, ASC 718 reporting and an eventual IPO. | UK companies setting up or running an EMI or growth share scheme that want guided, human support. |
Pros and cons
Carta
Pros
- Free Launch plan is a full product, not a trial
- Covers cap table, 409A, ASC 718 and tender offers in one vendor
- SEC-registered transfer agent for US companies
- Widely used, so investors and law firms often know it
Cons
- No published prices for paid plans
- ASC 718 and US exit modeling sit on the top Scale plan
- Moving past 25 stakeholders or $1M raised means a paid contract with a minimum annual fee
Vestd
Pros
- Built for UK share schemes and HMRC workflows
- Unlimited HMRC valuations on Guided
- Specialist support for scheme design
- Low-cost Essentials plan before you need a scheme
Cons
- No free plan and a 12-month minimum term
- EMI requires the Guided plan (from £420/month)
- Poor fit for US C-corps
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Pick Cake Equity if you are a US startup leaving Carta over price: published plans, free migration and two 409As a year on Team. Pick Ledgy if you are in the UK or Europe. Stay on Carta if you want one vendor for everything up to IPO.