Cake Equity
Entry plan
Flat price, whole team$83.33
× 12 months$999.96
Per year
$8.33 per person / mo
$1,000
Cake Equity vs Vestd
Compare with for .
Cake Equity
74%
match · $1,000/yr
Vestd
43%
match · quote
Cake Equity is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Vestd
Sales quote
No public priceask sales
Per year
Quote
No public price
Cake Equity
From $1,000Free plan
G2 4.8 · 143 reviewsSeed and Series A startups that want clear annual pricing with 409A valuations included in the same bill.
vs
Vestd
From £25
G2 4.7 · 63 reviewsUK companies setting up or running an EMI or growth share scheme that want guided, human support.
Side by side
| Cake Equity | Vestd | |
|---|---|---|
| Pricing | Free up to 5 stakeholders; paid from $1,000/year | From £25/month (Essentials); Starter from £220/month |
| G2 Rating | 4.8 (143 reviews) | 4.7 (63 reviews) |
| Best For | Seed and Series A startups that want clear annual pricing with 409A valuations included in the same bill. | UK companies setting up or running an EMI or growth share scheme that want guided, human support. |
Pros and cons
Cake Equity
Pros
- Clear published prices at every tier
- Two 409As a year included on Team ($2,750/year)
- Free managed migration from Carta, Pulley or spreadsheets
- Free plan for the earliest stage
Cons
- ASC 718, Form 3921 and Rule 701 require the custom-priced Pro plan
- Free plan is capped at 5 stakeholders
- Add-ons are annual-only
Vestd
Pros
- Built for UK share schemes and HMRC workflows
- Unlimited HMRC valuations on Guided
- Specialist support for scheme design
- Low-cost Essentials plan before you need a scheme
Cons
- No free plan and a 12-month minimum term
- EMI requires the Guided plan (from £420/month)
- Poor fit for US C-corps
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Pick Cake Equity if you are a US startup leaving Carta over price: published plans, free migration and two 409As a year on Team. Pick Ledgy if you are in the UK or Europe. Stay on Carta if you want one vendor for everything up to IPO.
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