GoHighLevel vs Kajabi
Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
GoHighLevel
From $97
Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand.
vs
Kajabi
From $143
Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM.
Side by side
| GoHighLevel | Kajabi | |
|---|---|---|
| Pricing | From $97/month (Starter, monthly) or $970/year; SMS, calls, email and AI billed as usage | From $143/month (Basic, billed yearly) or $179/month monthly |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand. | Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM. |
Pros and cons
GoHighLevel
Pros
- Flat plan price with unlimited contacts and users
- Covers CRM, funnels, SMS, calling, booking and courses in one tool
- Sub-accounts, white label and SaaS Mode for reselling
- Usage rates are published, and agencies can rebill clients
Cons
- Usage fees for email, SMS, calls and AI come on top of the plan
- Rebilling with markup and SaaS Mode need the $497/month plan
- White-label mobile app is a $497/month add-on
- A lot of tool to learn for a single small business
Kajabi
Pros
- Strong course, coaching and community tools
- Unlimited funnels, pages and marketing emails
- No platform revenue share
- Branded mobile app on Pro
Cons
- No SMS found on Kajabi's site
- Light contact CRM, no sales pipelines found
- Basic is limited to 5 products and 2,500 contacts
- Extra fee when you use a non-Kajabi payment provider
Marcus Williams