GoHighLevel
Starter
Flat price, whole team$97.00
× 12 months$1,164.00
Per year
$9.70 per person / mo
$1,164
Starting price; rises with usage
GoHighLevel vs ActiveCampaign
Compare with for .
GoHighLevel
30%
match · $1,164/yr
ActiveCampaign
73%
match · $180/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
ActiveCampaign
Starter
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180
Under 1,000 contacts; rises with contacts
GoHighLevel
From $97
Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand.
vs
ActiveCampaign
From $15
G2 4.4 · 14,813 reviewsBusinesses whose growth runs on email automation and who are happy to connect a separate funnel builder and booking tool.
Side by side
| GoHighLevel |  ActiveCampaign | |
|---|---|---|
| Pricing | From $97/month (Starter, monthly) or $970/year; SMS, calls, email and AI billed as usage | From $15/month (Starter, billed yearly, 1,000 contacts) or $19 monthly |
| G2 Rating | Not yet verified | 4.4 (14,813 reviews) |
| Best For | Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand. | Businesses whose growth runs on email automation and who are happy to connect a separate funnel builder and booking tool. |
Pros and cons
GoHighLevel
Pros
- Flat plan price with unlimited contacts and users
- Covers CRM, funnels, SMS, calling, booking and courses in one tool
- Sub-accounts, white label and SaaS Mode for reselling
- Usage rates are published, and agencies can rebill clients
Cons
- Usage fees for email, SMS, calls and AI come on top of the plan
- Rebilling with markup and SaaS Mode need the $497/month plan
- White-label mobile app is a $497/month add-on
- A lot of tool to learn for a single small business
ActiveCampaign
Pros
- Very deep email automation and segmentation
- Low entry price at small list sizes
- Large integration list including Calendly and Acuity
- Predictive sending and split tests on Pro
Cons
- CRM pipelines and SMS cost extra
- No funnel checkout, courses or native booking
- Price climbs with contacts
- Starter limits automations to 5 actions
Marcus Williams