GoHighLevel
Starter
Flat price, whole team$97.00
× 12 months$1,164.00
Per year
$9.70 per person / mo
$1,164
Starting price; rises with usage
GoHighLevel vs HubSpot Marketing Hub
Compare with for .
GoHighLevel
49%
match · $1,164/yr
HubSpot Marketing Hub
85%
match · $840/yr
HubSpot Marketing Hub is the better fit.
It has a free plan you can start on today.
How we work out the matchWhat matters most?
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
HubSpot Marketing Hub
Starter
$7.00 × 10 seats$70.00
× 12 months$840.00
Per year
$7.00 per person / mo
$840
Includes 1,000 marketing contacts
GoHighLevel
From $97
Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand.
vs
HubSpot Marketing Hub
From $7Free plan
G2 4.4 · 15,978 reviewsTeams that want a strong CRM and inbound marketing with a free start, and can afford Professional when they need real automation.
Side by side
| GoHighLevel |  HubSpot Marketing Hub | |
|---|---|---|
| Pricing | From $97/month (Starter, monthly) or $970/year; SMS, calls, email and AI billed as usage | Free tools; Starter from $7/seat/month (annual, new customers) or $20/seat monthly |
| G2 Rating | Not yet verified | 4.4 (15,978 reviews) |
| Best For | Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand. | Teams that want a strong CRM and inbound marketing with a free start, and can afford Professional when they need real automation. |
Pros and cons
GoHighLevel
Pros
- Flat plan price with unlimited contacts and users
- Covers CRM, funnels, SMS, calling, booking and courses in one tool
- Sub-accounts, white label and SaaS Mode for reselling
- Usage rates are published, and agencies can rebill clients
Cons
- Usage fees for email, SMS, calls and AI come on top of the plan
- Rebilling with markup and SaaS Mode need the $497/month plan
- White-label mobile app is a $497/month add-on
- A lot of tool to learn for a single small business
HubSpot Marketing Hub
Pros
- Free CRM that scales to large teams
- Low-cost Starter for new customers
- Strong automation on Professional and Enterprise
- Large app marketplace
Cons
- Big jump from Starter to Professional, plus $3,000 onboarding
- No funnel checkout builder, courses or white label
- SMS only on Professional and up
- Exceeding contacts auto-upgrades your tier until renewal
Marcus Williams