GoHighLevel
Starter
Flat price, whole team$97.00
× 12 months$1,164.00
Per year
$9.70 per person / mo
$1,164
Starting price; rises with usage
GoHighLevel vs Keap
Compare with for .
GoHighLevel
59%
match · $1,164/yr
Keap
34%
match · $3,588/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Keap
Entry plan
Flat price, whole team$299.00
× 12 months$3,588.00
Per year
$29.90 per person / mo
$3,588
GoHighLevel
From $97
Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand.
vs
Keap
From $299
Service businesses that want sales automation, texting, booking and invoicing in one CRM, and are ready for a $299/month starting price with guided setup.
Side by side
| GoHighLevel | Keap | |
|---|---|---|
| Pricing | From $97/month (Starter, monthly) or $970/year; SMS, calls, email and AI billed as usage | From $299/month (monthly) or $2,988/year; implementation required |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Marketing agencies that run CRM, funnels, SMS and booking for many clients and want to resell the platform under their own brand. | Service businesses that want sales automation, texting, booking and invoicing in one CRM, and are ready for a $299/month starting price with guided setup. |
Pros and cons
GoHighLevel
Pros
- Flat plan price with unlimited contacts and users
- Covers CRM, funnels, SMS, calling, booking and courses in one tool
- Sub-accounts, white label and SaaS Mode for reselling
- Usage rates are published, and agencies can rebill clients
Cons
- Usage fees for email, SMS, calls and AI come on top of the plan
- Rebilling with markup and SaaS Mode need the $497/month plan
- White-label mobile app is a $497/month add-on
- A lot of tool to learn for a single small business
Keap
Pros
- Deep sales automation with prebuilt templates
- Texting, appointments, quotes and invoices built in
- Dedicated Customer Success Manager and US phone support
- Affiliate program management included
Cons
- High starting price for 1,500 contacts
- Implementation services are required
- Texting is US only, and no courses were found
- No white label or agency resale
Marcus Williams