Keap
Entry plan
Flat price, whole team$299.00
× 12 months$3,588.00
Per year
$29.90 per person / mo
$3,588
Keap vs ActiveCampaign
Compare with for .
Keap
24%
match · $3,588/yr
ActiveCampaign
73%
match · $180/yr
ActiveCampaign is the better fit.
It costs $3,408 less a year for 10 people.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
ActiveCampaign
Starter
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180
Under 1,000 contacts; rises with contacts
Keap
From $299
Service businesses that want sales automation, texting, booking and invoicing in one CRM, and are ready for a $299/month starting price with guided setup.
vs
ActiveCampaign
From $15
G2 4.4 · 14,813 reviewsBusinesses whose growth runs on email automation and who are happy to connect a separate funnel builder and booking tool.
Side by side
| Keap |  ActiveCampaign | |
|---|---|---|
| Pricing | From $299/month (monthly) or $2,988/year; implementation required | From $15/month (Starter, billed yearly, 1,000 contacts) or $19 monthly |
| G2 Rating | Not yet verified | 4.4 (14,813 reviews) |
| Best For | Service businesses that want sales automation, texting, booking and invoicing in one CRM, and are ready for a $299/month starting price with guided setup. | Businesses whose growth runs on email automation and who are happy to connect a separate funnel builder and booking tool. |
Pros and cons
Keap
Pros
- Deep sales automation with prebuilt templates
- Texting, appointments, quotes and invoices built in
- Dedicated Customer Success Manager and US phone support
- Affiliate program management included
Cons
- High starting price for 1,500 contacts
- Implementation services are required
- Texting is US only, and no courses were found
- No white label or agency resale
ActiveCampaign
Pros
- Very deep email automation and segmentation
- Low entry price at small list sizes
- Large integration list including Calendly and Acuity
- Predictive sending and split tests on Pro
Cons
- CRM pipelines and SMS cost extra
- No funnel checkout, courses or native booking
- Price climbs with contacts
- Starter limits automations to 5 actions
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