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Marketing Automation

Klaviyo vs EZ Texting

Compare with for 10 people.

Klaviyo
85%
match · $240/yr
EZ Texting
59%
match · $240/yr

Klaviyo is the better fit.

It has a free plan you can start on today.

How we work out the match
What matters most?
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What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Klaviyo
Email
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240

Up to 500 active profiles

EZ Texting
Entry plan
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240

Choose a tool

Klaviyo

From $5Free plan
G2 4.6 · 1,368 reviews

Online stores that already send email through Klaviyo, or plan to, and want SMS in the same flows and reports.

EZ Texting

From $25

Small businesses and small Shopify stores that want a general texting tool with a real Shopify app and A2P registration handled for them.

Side by side

KlaviyoEZ Texting
PricingFree plan includes $5/month of mobile messages; SMS billed per messageFrom $25/month ($20/month billed annually)
G2 Rating4.6 (1,368 reviews)Not yet verified
Best ForOnline stores that already send email through Klaviyo, or plan to, and want SMS in the same flows and reports.Small businesses and small Shopify stores that want a general texting tool with a real Shopify app and A2P registration handled for them.

Pros and cons

Klaviyo

Pros

  • SMS and email share one profile, one flow builder and one report
  • Free plan includes $5 of mobile messages each month to test SMS
  • Toll-free number included, with carrier fees built into the rate
  • Quiet hours settings documented in detail, including per-flow controls

Cons

  • Current US per-message SMS rates are only visible inside the account
  • SMS is an extra purchase on top of the email plan
  • Overkill if you only want to text customers and never send email

EZ Texting

Pros

  • A2P registration included at no extra cost
  • Native Shopify app with abandoned cart workflows
  • Lowest starting price here on annual billing ($20/month)
  • Text-to-Pay and a team inbox for two-way conversations

Cons

  • Every self-serve plan includes only 500 credits; higher plans buy number type, contact range and cheaper overage
  • Launch adds a $5/month telecom fee
  • Annual credits are issued upfront and expire after 12 months
  • Only 1 user included; extra users are $10/month

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