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Marketing Automation

Postscript vs Klaviyo

Compare with for 10 people.

Postscript
40%
match · $588/yr
Klaviyo
85%
match · $240/yr

Klaviyo is the better fit.

It costs $348 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Postscript
Entry plan
Flat price, whole team$49.00
× 12 months$588.00
Per year
$4.90 per person / mo
$588

Klaviyo
Email
Smaller bill
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240

Up to 500 active profiles

Choose a tool

Postscript

From $49

Shopify stores that want SMS built around their store data and are happy to pay per message instead of buying credit bundles.

Klaviyo

From $5Free plan
G2 4.6 · 1,368 reviews

Online stores that already send email through Klaviyo, or plan to, and want SMS in the same flows and reports.

Side by side

PostscriptKlaviyo
PricingFrom $49/month minimum spend ($0.009 per SMS plus carrier fees)Free plan includes $5/month of mobile messages; SMS billed per message
G2 RatingNot yet verified4.6 (1,368 reviews)
Best ForShopify stores that want SMS built around their store data and are happy to pay per message instead of buying credit bundles.Online stores that already send email through Klaviyo, or plan to, and want SMS in the same flows and reports.

Pros and cons

Postscript

Pros

  • Low published per-message rates, with carrier fees passed through at cost
  • Deep Shopify integration, including sign-up at checkout
  • No contracts, no prepaid credits that expire, no overages
  • Documented quiet hours handling by state, held until waking hours

Cons

  • Shopify only: no use for salons, clinics or non-Shopify stores
  • $49 monthly minimum on Starter, and the page does not explain how it counts against usage
  • The AI features sit on a $699/month plan
  • Email is announced but still on a waitlist with no published price

Klaviyo

Pros

  • SMS and email share one profile, one flow builder and one report
  • Free plan includes $5 of mobile messages each month to test SMS
  • Toll-free number included, with carrier fees built into the rate
  • Quiet hours settings documented in detail, including per-flow controls

Cons

  • Current US per-message SMS rates are only visible inside the account
  • SMS is an extra purchase on top of the email plan
  • Overkill if you only want to text customers and never send email

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