Tally vs Google Forms
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Free with a Google account; Workspace from $7 a user
Tally
Small teams, startups, creators and EU organizations who want a capable form builder for free, or branding removal, custom domains and unlimited team members for a low flat price.

Google Forms
Internal surveys, quizzes and quick forms for teams already using Google Workspace.
Side by side
| Tally | ||
|---|---|---|
| Pricing | Free plan; Pro $24/month billed yearly ($29 monthly) | Free with a Google account |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Small teams, startups, creators and EU organizations who want a capable form builder for free, or branding removal, custom domains and unlimited team members for a low flat price. | Internal surveys, quizzes and quick forms for teams already using Google Workspace. |
Pros and cons
Tally
Pros
- Free plan includes payments, uploads, signatures and logic
- No response caps on any plan
- Branding removal and custom domain from $24/month billed yearly
- Unlimited team members on Pro
- All form data stored in Europe
Cons
- Stripe only, no recurring payments
- Partial submissions need Pro
- No one-question-per-screen layout
- HIPAA and SSO not listed
Google Forms
Pros
- Completely free
- Native Google Sheets responses
- Unlimited forms and quizzes
- Covered by Workspace BAA
Cons
- No native payments or calculations
- Branching limited to section jumps
- File uploads need a Google sign-in
- Data regions need Business Standard or higher
Related comparisons
Best Online Form Builders
Jotform is the best online form builder for most businesses. Pick Tally for the best free plan, or Fillout if several people build forms.
Jotform alternatives
Switch to Fillout if you want unlimited seats and far higher response limits without losing payments, PDFs and workflows. Pick Tally for the best free plan, or Formstack if you need HIPAA.
SurveyMonkey alternatives
Stay with SurveyMonkey if you run surveys all year and want strong reporting. Pick Tally or Google Forms if you mainly need free forms, Jotform for payments and workflows, and Qualtrics or Alchemer for serious research.
