SurveyMonkey vs Google Forms
Which form & survey tool is right for you? Compare features, pricing, and user reviews to make the best choice.
SurveyMonkey
From $39Free plan
G2 4.4 · 23,901 reviewsTeams and individuals who need a mature, easy-to-deploy survey platform for customer feedback, market research, employee engagement, and event/education surveys, with strong templates and reporting.
vs
Google Forms
From $7Free plan
Individuals, educators, and small teams that need a simple, free way to create surveys, registrations, quizzes, and internal data-collection forms—especially if they already use Google Workspace and Google Sheets.
Side by side
 SurveyMonkey |  Google Forms | |
|---|---|---|
| Pricing | Free; paid from $39/month (billed annually) | Free (Google account); included with Google Workspace (Business Starter from $7/user/month) |
| G2 Rating | 4.4 (23,901 reviews) | Not yet verified |
| Best For | Teams and individuals who need a mature, easy-to-deploy survey platform for customer feedback, market research, employee engagement, and event/education surveys, with strong templates and reporting. | Individuals, educators, and small teams that need a simple, free way to create surveys, registrations, quizzes, and internal data-collection forms—especially if they already use Google Workspace and Google Sheets. |
Pros and cons
SurveyMonkey
Pros
- Very easy to create and launch surveys quickly using templates
- Robust logic and question types for more advanced survey flows
- Solid reporting/visualization and export options for stakeholders
- Broad ecosystem of integrations and enterprise-ready options on higher plans
Cons
- Pricing increases quickly as you move to team plans (per-user, 3-user minimum), advanced features and higher response limits
- Some key capabilities (advanced logic, branding controls, integrations/API) are gated behind higher tiers
- Customization of design and complex reporting can feel limited compared with specialized research platforms
Google Forms
Pros
- Free and easy to use with a Google account; fast to deploy
- Tight integration with Google Sheets for analysis and workflows
- Real-time collaboration and sharing controls (stronger with Workspace)
- Reliable for basic surveys, event signups, and quizzes
Cons
- Limited advanced survey logic and analytics compared with dedicated survey platforms
- Design/branding customization is basic (themes but limited layout control)
- Advanced governance, compliance, and admin controls depend on Google Workspace tier
Emily Rodriguez