Analytics & BI
Optimal
From $199G2 4.4 · 65 reviews
Teams working on navigation, content structure and information architecture, such as large websites, intranets and content-heavy products.
Quick overview
- Pricing
- Starter $199/month (billed annually); Enterprise custom
- Plans
- Starter: $199/month billed annually; 5 studies launched per year (extra study bundles can be bought); unlimited seats; unlimited participant responses per study; all tools and study types. Enterprise: custom pricing and study bundles, multiple workspaces, private projects, admin controls, SSO, usage reports, dedicated onboarding and CSM. No free plan; 7-day free trial with all tools except Interviews, up to 9 team members, and results visible from 2 participants. Recruitment is an add-on bought pay-as-you-go or in credit bundles: Standard Recruitment costs 1 credit per participant; managed recruitment is quoted. The help center says each credit is worth US$10 toward specialist recruitment orders. Data from lapsed subscriptions is kept 90 days.
- G2 rating
- 4.4 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Card sorting and tree testing with detailed result visualizations
- First-click testing, surveys and prototype testing
- Live site testing with video, audio and screen recordings
- Interviews and qualitative insights with AI summaries
- Unlimited seats and unlimited responses per study
Pros
- Long-standing specialist in card sorting and tree testing
- Unlimited seats on every plan
- Unlimited responses per study
- Published Starter price
Cons
- Starter includes only 5 launched studies a year
- No free plan, and the trial shows only 2 participants' results
- SSO and admin controls need Enterprise
- Recruitment is a separate add-on
Emily Rodriguez