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From $166Free planG2 4.5 · 189 reviews

Small and mid-size product teams that want published prices, a free plan and quick unmoderated tests, IA tests and interviews in one tool.

Quick overview

Pricing
Free; Growth $166/month (billed annually) or $199/month (billed monthly)
Plans
Free: $0, unlimited quick studies, 3 seats, 15 self-recruited test and survey responses, core methods and user interviews; panel access is pay-per-use. Growth: $166/month billed annually ($1,990 a year per the help center) or $199/month billed monthly; 5 seats, unlimited quick studies, 5 in-depth studies per month (60 a year on annual), unlimited self-recruited responses, live website testing, mobile testing (labeled beta), think-aloud recordings, conditional logic, AI follow-up questions and summaries, CSV exports. Enterprise: custom pricing, unlimited seats, custom in-depth studies, SSO, SOC 2 report, observer rooms, Wallets and priority support. Panel responses are billed separately in credits at $1 each: 1 credit per minute of test length per response, +2 credits per participant for a screener, +2 for recordings. Interview recruiting is 60 credits for 15 minutes up to 165 credits for 120 minutes, and the help center says the participant incentive is included in that cost. Bulk discounts: 2,500 credits $2,375, 5,000 credits $4,500, 15,000 credits $12,750. Credits do not expire. No credit card needed for Free or to start Growth.
G2 rating
4.5 / 5.0
Comparisons
Featured in 1 comparison

Key features

  • Card sorting, tree testing, first-click, five-second and preference tests
  • Prototype testing, live website testing and think-aloud recordings
  • User interviews with scheduling and recruiting
  • Research panel of 690,000+ panelists with 395+ demographic filters
  • Credit-based panel pricing published per minute of test length

Pros

  • Free plan and a self-serve paid plan with prices on the site
  • Panel cost is predictable: 1 credit ($1) per minute of test length
  • Wide set of quick methods, including IA tests
  • Credits do not expire

Cons

  • Growth caps in-depth studies at 5 a month
  • SSO and SOC 2 report only on Enterprise
  • Panel (690,000+ panelists) is smaller than the multi-million panel Maze advertises
  • Not built as a long-term repository for interview analysis

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