Lookback

Researchers and small teams that mainly run moderated interviews and usability sessions and want observers to watch live.

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Quick overview

Pricing: From $299/year (Freelance); Enterprise custom
Plans: Prices per year. Freelance $299/year: 10 sessions, 1 panel participant included, solo seat, unlimited guests; extra sessions $299 per 10. Team $1,782/year: 100 sessions, 10 panel participants, 10 collaborators; extra sessions $178 per 10; extra panel participants $38 each. Insights Hub $4,122/year: 300 sessions, 30 panel participants, 30 collaborators; extra sessions $137 per 10; extra panel participants $31 each. Enterprise: custom pricing, unlimited sessions, SSO, custom legal, invoicing, audits, CSM; extra panel participants $25 each. Discounted participant rates need a minimum purchase of 10; pay-as-you-go recruiting is $49 per participant on all paid plans. Participant fees cover recruitment only: incentives are extra and a 6% incentive management fee applies when paid through Lookback. Bring your own participants for free. Plans are annual only (no monthly billing). Free trial: 5 sessions, 60 days, all core features except exports and panel recruiting, no credit card.
G2 rating: 4.3 / 5.0
Comparisons: Featured in 1 comparison

Key features

Live moderated sessions with an invisible observer room and private chat
Unmoderated sessions for prototypes, websites and apps
Recruiting through a User Interviews-powered panel, or bring your own users
Eureka AI-assisted analysis, Findings and highlight reels
Unlimited recording storage on all plans

Pros

Published annual prices, starting low for solo researchers
Observer room keeps stakeholders out of the participant's view
Bring your own participants at no extra charge
Generous 60-day, 5-session free trial

Cons

Session caps on every plan below Enterprise
Panel fees exclude incentives, plus a 6% incentive fee
No card sorting or tree testing
SSO only on Enterprise
Small G2 review base (21 reviews)

Lookback in our comparisons

Analytics & BI

Best User Research Tools

Maze is the best all-round user research tool for product teams, covering prototype tests, surveys, IA tests and interviews with a built-in panel, though paid plans are by quote. Pick Lyssna for published prices, UserTesting for enterprise scale, Lookback for moderated sessions, Optimal for card sorting and tree testing, and Dovetail as your research repository.

Emily RodriguezUpdated October 2026