Maze
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit Maze ↗Maze vs Lookback
Compare with for .
Maze
53%
match · quote
Lookback
48%
match · $299/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Lookback
Freelance
Flat price, whole team$24.92
× 12 months$299.04
Per year
$2.49 per person / mo
$299
Maze
From FreeFree plan
G2 4.5 · 112 reviewsProduct and design teams that want one platform for prototype tests, surveys, IA tests and interviews, with an in-app panel, and are ready to talk to sales for a paid plan.
vs
Lookback
From $299
G2 4.3 · 21 reviewsResearchers and small teams that mainly run moderated interviews and usability sessions and want observers to watch live.
Side by side
| Maze | Lookback | |
|---|---|---|
| Pricing | Free plan; paid plans are Enterprise only (custom pricing) | From $299/year (Freelance); Enterprise custom |
| G2 Rating | 4.5 (112 reviews) | 4.3 (21 reviews) |
| Best For | Product and design teams that want one platform for prototype tests, surveys, IA tests and interviews, with an in-app panel, and are ready to talk to sales for a paid plan. | Researchers and small teams that mainly run moderated interviews and usability sessions and want observers to watch live. |
Pros and cons
Maze
Pros
- Covers unmoderated tests, interviews, surveys and IA testing in one tool
- Free plan with 5 seats to try real studies
- Published panel credit prices that include participant incentives
- Automated reports that non-researchers can read
Cons
- No self-serve paid plan: anything beyond 1 study a month needs Enterprise pricing from sales
- Interviews, AI moderation, mobile and live website testing are Enterprise features
- Panel credits expire after 12 months
- Not a long-term research repository like Dovetail
Lookback
Pros
- Published annual prices, starting low for solo researchers
- Observer room keeps stakeholders out of the participant's view
- Bring your own participants at no extra charge
- Generous 60-day, 5-session free trial
Cons
- Session caps on every plan below Enterprise
- Panel fees exclude incentives, plus a 6% incentive fee
- No card sorting or tree testing
- SSO only on Enterprise
- Small G2 review base (21 reviews)
Emily Rodriguez