Maze
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit Maze ↗Maze vs UserTesting
Compare with for .
Maze
60%
match · quote
UserTesting
49%
match · quote
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
UserTesting
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit UserTesting ↗Maze
From FreeFree plan
G2 4.5 · 112 reviewsProduct and design teams that want one platform for prototype tests, surveys, IA tests and interviews, with an in-app panel, and are ready to talk to sales for a paid plan.
vs
UserTesting
From Custom
G2 4.4 · 791 reviewsEnterprises that want a large on-demand panel, fast video feedback and benchmarking across many teams, and can budget for an annual contract.
Side by side
| Maze | UserTesting | |
|---|---|---|
| Pricing | Free plan; paid plans are Enterprise only (custom pricing) | Custom pricing (annual subscription, by quote) |
| G2 Rating | 4.5 (112 reviews) | 4.4 (791 reviews) |
| Best For | Product and design teams that want one platform for prototype tests, surveys, IA tests and interviews, with an in-app panel, and are ready to talk to sales for a paid plan. | Enterprises that want a large on-demand panel, fast video feedback and benchmarking across many teams, and can budget for an annual contract. |
Pros and cons
Maze
Pros
- Covers unmoderated tests, interviews, surveys and IA testing in one tool
- Free plan with 5 seats to try real studies
- Published panel credit prices that include participant incentives
- Automated reports that non-researchers can read
Cons
- No self-serve paid plan: anything beyond 1 study a month needs Enterprise pricing from sales
- Interviews, AI moderation, mobile and live website testing are Enterprise features
- Panel credits expire after 12 months
- Not a long-term research repository like Dovetail
UserTesting
Pros
- Large participant network and fast turnaround on unmoderated video tests
- Broad method coverage, including QXscore benchmarks
- No per-seat charges on its plan types
- Enterprise security certifications listed on the plans page
Cons
- No published prices; every plan is by quote
- Card sorting, tree testing and AI test creation need Ultimate
- Annual commitment
- More than a small team or startup usually needs
Emily Rodriguez