Maze
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit Maze ↗Maze vs Dovetail
Compare with for .
Maze
60%
match · quote
Dovetail
61%
match · quote
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Dovetail
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit Dovetail ↗Maze
From FreeFree plan
G2 4.5 · 112 reviewsProduct and design teams that want one platform for prototype tests, surveys, IA tests and interviews, with an in-app panel, and are ready to talk to sales for a paid plan.
vs
Dovetail
From FreeFree plan
G2 4.5 · 168 reviewsResearch and product teams that already run studies in other tools and need one searchable place to analyze, tag and share what they learn.
Side by side
| Maze | Dovetail | |
|---|---|---|
| Pricing | Free plan; paid plans are Enterprise only (custom pricing) | Free; Enterprise custom pricing |
| G2 Rating | 4.5 (112 reviews) | 4.5 (168 reviews) |
| Best For | Product and design teams that want one platform for prototype tests, surveys, IA tests and interviews, with an in-app panel, and are ready to talk to sales for a paid plan. | Research and product teams that already run studies in other tools and need one searchable place to analyze, tag and share what they learn. |
Pros and cons
Maze
Pros
- Covers unmoderated tests, interviews, surveys and IA testing in one tool
- Free plan with 5 seats to try real studies
- Published panel credit prices that include participant incentives
- Automated reports that non-researchers can read
Cons
- No self-serve paid plan: anything beyond 1 study a month needs Enterprise pricing from sales
- Interviews, AI moderation, mobile and live website testing are Enterprise features
- Panel credits expire after 12 months
- Not a long-term research repository like Dovetail
Dovetail
Pros
- Strong analysis and tagging for qualitative data
- Free plan for one project
- Makes past research searchable across the company
- Enterprise security, redaction and data retention controls
Cons
- Not a testing platform: no participant panel or unmoderated tests
- Only Free and custom-priced Enterprise plans are listed
- Free plan is limited to one project and one channel
- Some G2 reviewers report price increases and features moved to higher tiers
Emily Rodriguez