Lookback
Freelance
Flat price, whole team$24.92
× 12 months$299.04
Per year
$2.49 per person / mo
$299
Lookback vs Dovetail
Compare with for .
Lookback
48%
match · $299/yr
Dovetail
53%
match · quote
What matters most?
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Dovetail
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit Dovetail ↗Lookback
From $299
G2 4.3 · 21 reviewsResearchers and small teams that mainly run moderated interviews and usability sessions and want observers to watch live.
vs
Dovetail
From FreeFree plan
G2 4.5 · 168 reviewsResearch and product teams that already run studies in other tools and need one searchable place to analyze, tag and share what they learn.
Side by side
| Lookback | Dovetail | |
|---|---|---|
| Pricing | From $299/year (Freelance); Enterprise custom | Free; Enterprise custom pricing |
| G2 Rating | 4.3 (21 reviews) | 4.5 (168 reviews) |
| Best For | Researchers and small teams that mainly run moderated interviews and usability sessions and want observers to watch live. | Research and product teams that already run studies in other tools and need one searchable place to analyze, tag and share what they learn. |
Pros and cons
Lookback
Pros
- Published annual prices, starting low for solo researchers
- Observer room keeps stakeholders out of the participant's view
- Bring your own participants at no extra charge
- Generous 60-day, 5-session free trial
Cons
- Session caps on every plan below Enterprise
- Panel fees exclude incentives, plus a 6% incentive fee
- No card sorting or tree testing
- SSO only on Enterprise
- Small G2 review base (21 reviews)
Dovetail
Pros
- Strong analysis and tagging for qualitative data
- Free plan for one project
- Makes past research searchable across the company
- Enterprise security, redaction and data retention controls
Cons
- Not a testing platform: no participant panel or unmoderated tests
- Only Free and custom-priced Enterprise plans are listed
- Free plan is limited to one project and one channel
- Some G2 reviewers report price increases and features moved to higher tiers
Emily Rodriguez