UserTesting
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit UserTesting ↗UserTesting vs Lookback
Compare with for .
UserTesting
41%
match · quote
Lookback
48%
match · $299/yr
Lookback is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Lookback
Freelance
Flat price, whole team$24.92
× 12 months$299.04
Per year
$2.49 per person / mo
$299
UserTesting
From Custom
G2 4.4 · 791 reviewsEnterprises that want a large on-demand panel, fast video feedback and benchmarking across many teams, and can budget for an annual contract.
vs
Lookback
From $299
G2 4.3 · 21 reviewsResearchers and small teams that mainly run moderated interviews and usability sessions and want observers to watch live.
Side by side
| UserTesting | Lookback | |
|---|---|---|
| Pricing | Custom pricing (annual subscription, by quote) | From $299/year (Freelance); Enterprise custom |
| G2 Rating | 4.4 (791 reviews) | 4.3 (21 reviews) |
| Best For | Enterprises that want a large on-demand panel, fast video feedback and benchmarking across many teams, and can budget for an annual contract. | Researchers and small teams that mainly run moderated interviews and usability sessions and want observers to watch live. |
Pros and cons
UserTesting
Pros
- Large participant network and fast turnaround on unmoderated video tests
- Broad method coverage, including QXscore benchmarks
- No per-seat charges on its plan types
- Enterprise security certifications listed on the plans page
Cons
- No published prices; every plan is by quote
- Card sorting, tree testing and AI test creation need Ultimate
- Annual commitment
- More than a small team or startup usually needs
Lookback
Pros
- Published annual prices, starting low for solo researchers
- Observer room keeps stakeholders out of the participant's view
- Bring your own participants at no extra charge
- Generous 60-day, 5-session free trial
Cons
- Session caps on every plan below Enterprise
- Panel fees exclude incentives, plus a 6% incentive fee
- No card sorting or tree testing
- SSO only on Enterprise
- Small G2 review base (21 reviews)
Emily Rodriguez