Maze

From FreeFree planG2 4.5 · 112 reviews

Product and design teams that want one platform for prototype tests, surveys, IA tests and interviews, with an in-app panel, and are ready to talk to sales for a paid plan.

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Quick overview

Pricing: Free plan; paid plans are Enterprise only (custom pricing)
Plans: Free: 1 study per month, 5 seats, essential prototype testing, surveys, basic information architecture testing and pay-per-use panel credits. Enterprise: custom pricing, custom study quantities, unlimited seats, moderated and AI-moderated interviews, live website and mobile testing, card sorting and tree testing, Maze AI, SSO and compliance controls, priority support and a dedicated CSM. Panel credits are sold separately in bundles: 50 credits $250, 100 credits $500, 500 credits $2,500 ($5 per credit). Unmoderated panel responses cost 3 credits from the Core Network, or 5 (B2C) and 9 (B2B) credits from the Extended Network. Moderated interview participants cost 25 credits (B2C) or 45 credits (B2B). Credit prices include recruitment fees and participant incentives. Credits expire 12 months after purchase. Bringing your own participants is free.
G2 rating: 4.5 / 5.0
Comparisons: Featured in 1 comparison

Key features

Unmoderated prototype testing with Figma prototypes, plus surveys and live website testing
Moderated interviews and an AI moderator on Enterprise
Card sorting and tree testing for information architecture
Panel recruiting with per-response credits that include incentives
Automated, shareable reports and AI analysis of interviews and surveys

Pros

Covers unmoderated tests, interviews, surveys and IA testing in one tool
Free plan with 5 seats to try real studies
Published panel credit prices that include participant incentives
Automated reports that non-researchers can read

Cons

No self-serve paid plan: anything beyond 1 study a month needs Enterprise pricing from sales
Interviews, AI moderation, mobile and live website testing are Enterprise features
Panel credits expire after 12 months
Not a long-term research repository like Dovetail

Maze in our comparisons

Analytics & BI

Best User Research Tools

Maze is the best all-round user research tool for product teams, covering prototype tests, surveys, IA tests and interviews with a built-in panel, though paid plans are by quote. Pick Lyssna for published prices, UserTesting for enterprise scale, Lookback for moderated sessions, Optimal for card sorting and tree testing, and Dovetail as your research repository.

Emily RodriguezUpdated October 2026