Microsoft Clarity
Free
Free to use$0.00
Per year
$0
Free to start
Microsoft Clarity vs Fullstory
Compare with for .
Microsoft Clarity
66%
match · $0/yr
Fullstory
56%
match · quote
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Fullstory
Sales quote
No public priceask sales
Per year
Quote
No public price
Microsoft Clarity
From FreeFree plan
G2 4.5 · 55 reviewsSmall businesses, content sites and agencies that want heatmaps and session recordings at any traffic level without paying.
vs
Fullstory
From FreeFree plan
G2 4.5 · 1,050 reviewsMid-market and enterprise product, engineering and CX teams that want deep autocapture, replay and product analytics in one platform.
Side by side
| Microsoft Clarity | Fullstory | |
|---|---|---|
| Pricing | Free | Free; paid plans by quote |
| G2 Rating | 4.5 (55 reviews) | 4.5 (1,050 reviews) |
| Best For | Small businesses, content sites and agencies that want heatmaps and session recordings at any traffic level without paying. | Mid-market and enterprise product, engineering and CX teams that want deep autocapture, replay and product analytics in one platform. |
Pros and cons
Microsoft Clarity
Pros
- Free with no traffic limits
- Quick setup with one script or a platform plugin
- AI summaries reduce time spent watching recordings
- Unlimited projects and team members
Cons
- Most recordings are kept for only 30 days
- No surveys or A/B testing
- Consent setup required for EEA, UK and Swiss visitors
- Deleting one user's data means deleting the whole project
Fullstory
Pros
- Free plan with 30,000 sessions and 12 months retention
- Autocapture means less tagging work
- Replay and product analytics in one place
- Enterprise options like multi-org management
Cons
- No public paid pricing
- Mobile, surveys and AI are add-ons
- More platform than simple heatmap users need
Emily Rodriguez