Tableau
Viewer
$15.00 × 10 seats$150.00
× 12 months$1,800.00
Per year
$15.00 per person / mo
$1,800
Tableau vs Data Studio (formerly Looker Studio)
Compare with for .
Tableau
45%
match · $1,800/yr
Data Studio (formerly Looker Studio)
71%
match · $1,080/yr
Data Studio (formerly Looker Studio) is the better fit.
It costs $720 less a year for 10 people.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Data Studio (formerly Looker Studio)
Pro
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080
Tableau
From $15
Analytics teams that want a full Power BI replacement with Mac authoring, deep visual analysis and the option to self-host.
vs
Data Studio (formerly Looker Studio)
From $9Free plan
Google Workspace companies, marketing teams reporting on Google Ads and Analytics, and BigQuery users.
Side by side
| Tableau | Data Studio (formerly Looker Studio) | |
|---|---|---|
| Pricing | From $15/user/month (Viewer, billed annually); Creator $75 | Free; Pro $9/user/project/mo |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Analytics teams that want a full Power BI replacement with Mac authoring, deep visual analysis and the option to self-host. | Google Workspace companies, marketing teams reporting on Google Ads and Analytics, and BigQuery users. |
Pros and cons
Tableau
Pros
- Desktop authoring on Mac as well as Windows
- Choice of hosted Cloud or self-hosted Server
- Free Desktop edition and Tableau Public
- Strong visual analysis, data prep and AI features
Cons
- Clearly more expensive per seat than Power BI Pro
- Annual contracts only
- Advanced AI sits in Cloud+ or Tableau Next
Data Studio (formerly Looker Studio)
Pros
- Free for creators and viewers
- Native connections to Google products and BigQuery
- Browser-based on any operating system
- Pro adds governance at a low per-user price
Cons
- No semantic modeling layer (that is Looker, sold separately)
- Free-edition content is not organization-owned
- Pro is priced per user per project
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