ActiveCampaign vs Kajabi
Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
ActiveCampaign
From $15
G2 4.4 · 14,813 reviewsBusinesses whose growth runs on email automation and who are happy to connect a separate funnel builder and booking tool.
vs
Kajabi
From $143
Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM.
Side by side
 ActiveCampaign | Kajabi | |
|---|---|---|
| Pricing | From $15/month (Starter, billed yearly, 1,000 contacts) or $19 monthly | From $143/month (Basic, billed yearly) or $179/month monthly |
| G2 Rating | 4.4 (14,813 reviews) | Not yet verified |
| Best For | Businesses whose growth runs on email automation and who are happy to connect a separate funnel builder and booking tool. | Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM. |
Pros and cons
ActiveCampaign
Pros
- Very deep email automation and segmentation
- Low entry price at small list sizes
- Large integration list including Calendly and Acuity
- Predictive sending and split tests on Pro
Cons
- CRM pipelines and SMS cost extra
- No funnel checkout, courses or native booking
- Price climbs with contacts
- Starter limits automations to 5 actions
Kajabi
Pros
- Strong course, coaching and community tools
- Unlimited funnels, pages and marketing emails
- No platform revenue share
- Branded mobile app on Pro
Cons
- No SMS found on Kajabi's site
- Light contact CRM, no sales pipelines found
- Basic is limited to 5 products and 2,500 contacts
- Extra fee when you use a non-Kajabi payment provider
Marcus Williams