HubSpot Marketing Hub vs Kajabi
Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
HubSpot Marketing Hub
From $7Free plan
G2 4.4 · 15,978 reviewsTeams that want a strong CRM and inbound marketing with a free start, and can afford Professional when they need real automation.
vs
Kajabi
From $143
Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM.
Side by side
 HubSpot Marketing Hub | Kajabi | |
|---|---|---|
| Pricing | Free tools; Starter from $7/seat/month (annual, new customers) or $20/seat monthly | From $143/month (Basic, billed yearly) or $179/month monthly |
| G2 Rating | 4.4 (15,978 reviews) | Not yet verified |
| Best For | Teams that want a strong CRM and inbound marketing with a free start, and can afford Professional when they need real automation. | Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM. |
Pros and cons
HubSpot Marketing Hub
Pros
- Free CRM that scales to large teams
- Low-cost Starter for new customers
- Strong automation on Professional and Enterprise
- Large app marketplace
Cons
- Big jump from Starter to Professional, plus $3,000 onboarding
- No funnel checkout builder, courses or white label
- SMS only on Professional and up
- Exceeding contacts auto-upgrades your tier until renewal
Kajabi
Pros
- Strong course, coaching and community tools
- Unlimited funnels, pages and marketing emails
- No platform revenue share
- Branded mobile app on Pro
Cons
- No SMS found on Kajabi's site
- Light contact CRM, no sales pipelines found
- Basic is limited to 5 products and 2,500 contacts
- Extra fee when you use a non-Kajabi payment provider
Marcus Williams