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Marketing Automation

Keap vs Kajabi

Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Keap

From $299

Service businesses that want sales automation, texting, booking and invoicing in one CRM, and are ready for a $299/month starting price with guided setup.

Kajabi

From $143

Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM.

Side by side

KeapKajabi
PricingFrom $299/month (monthly) or $2,988/year; implementation requiredFrom $143/month (Basic, billed yearly) or $179/month monthly
G2 RatingNot yet verifiedNot yet verified
Best ForService businesses that want sales automation, texting, booking and invoicing in one CRM, and are ready for a $299/month starting price with guided setup.Coaches and course creators who want courses, community, email and checkout in one polished product, and don't need SMS or a sales CRM.

Pros and cons

Keap

Pros

  • Deep sales automation with prebuilt templates
  • Texting, appointments, quotes and invoices built in
  • Dedicated Customer Success Manager and US phone support
  • Affiliate program management included

Cons

  • High starting price for 1,500 contacts
  • Implementation services are required
  • Texting is US only, and no courses were found
  • No white label or agency resale

Kajabi

Pros

  • Strong course, coaching and community tools
  • Unlimited funnels, pages and marketing emails
  • No platform revenue share
  • Branded mobile app on Pro

Cons

  • No SMS found on Kajabi's site
  • Light contact CRM, no sales pipelines found
  • Basic is limited to 5 products and 2,500 contacts
  • Extra fee when you use a non-Kajabi payment provider

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