Data Studio (formerly Looker Studio) vs Domo
Compare with for .
Data Studio (formerly Looker Studio) is the better fit.
It publishes its prices; the other needs a sales quote.
How we work out the matchFine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
No public price
Data Studio (formerly Looker Studio)
Google Workspace companies, marketing teams reporting on Google Ads and Analytics, and BigQuery users.
Domo
Companies that want organization-wide access without counting seats, on one platform for pipelines and dashboards.
Side by side
| Data Studio (formerly Looker Studio) | Domo | |
|---|---|---|
| Pricing | Free; Pro $9/user/project/mo | Custom quote (credit-based) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Google Workspace companies, marketing teams reporting on Google Ads and Analytics, and BigQuery users. | Companies that want organization-wide access without counting seats, on one platform for pipelines and dashboards. |
Pros and cons
Data Studio (formerly Looker Studio)
Pros
- Free for creators and viewers
- Native connections to Google products and BigQuery
- Browser-based on any operating system
- Pro adds governance at a low per-user price
Cons
- No semantic modeling layer (that is Looker, sold separately)
- Free-edition content is not organization-owned
- Pro is priced per user per project
Domo
Pros
- Unlimited users with no per-user charges
- Ingestion, ETL, dashboards and apps in one platform
- Large connector library plus on-prem access via Workbench
- 30-day trial with unlimited users
Cons
- No published prices
- Consumption credits are harder to forecast
- Cloud only, no self-hosted install
Related comparisons
Best BI Tools for Small Business
Zoho Analytics is the best BI tool for most small businesses: a free plan, flat pricing with users included, and native connectors with prebuilt reports for accounting, CRM, ad and ecommerce apps. Data Studio is the best free choice for Google-centric teams.
Best Dashboard Software
Geckoboard is the best dashboard software for teams that want live KPI dashboards and TV displays without a data team. Databox suits marketing teams, Klipfolio suits teams that want custom dashboards for many users, Data Studio is the best free option, and Power BI or Domo fit when you need a full BI platform.
Power BI alternatives
Tableau is the best all-round Power BI alternative, with Mac authoring and a self-hosted option. Choose Data Studio for Google shops, Metabase for open source, or Zoho Analytics on a budget.