Zapier vs Workato
Which automation & integration tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Zapier
From $19.99Free plan
G2 4.5 · 2,083 reviewsNon-technical teams and small businesses that need to connect many SaaS apps quickly and value ease of use over the lowest price per task.
vs
Workato
From Custom
G2 4.7 · 843 reviewsMid-size and large companies with a central IT or integration team connecting ERP, HR, finance and CRM systems with strong governance.
Side by side
| Zapier | Workato | |
|---|---|---|
| Pricing | Free; paid from $19.99/month (billed annually) | Custom pricing (contact sales) |
| G2 Rating | 4.5 (2,083 reviews) | 4.7 (843 reviews) |
| Best For | Non-technical teams and small businesses that need to connect many SaaS apps quickly and value ease of use over the lowest price per task. | Mid-size and large companies with a central IT or integration team connecting ERP, HR, finance and CRM systems with strong governance. |
Pros and cons
Zapier
Pros
- Largest app catalog of any tool compared
- Easiest learning curve for non-technical users
- Triggers and built-in utility steps don't use tasks
- Broad platform: Tables, Forms, Agents and chatbots
Cons
- Cost rises quickly with volume and multi-step Zaps
- Monthly-plan overage is billed at 2.5x the base task rate
- Free plan limited to two-step Zaps and 100 tasks
- No self-hosting option
Workato
Pros
- Built for enterprise governance and lifecycle management
- Covers integration, data pipelines, APIs and agents
- Unlimited users and workspaces
- Built-in usage dashboard
Cons
- No public pricing
- Overkill for small teams and simple automations
- Usage rules need careful contract review
Sarah Chen