Hootsuite vs Metricool
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Hootsuite
Mid-size and larger teams that want publishing, inbox, analytics and some listening in one platform and can pay per seat.
Metricool
Freelancers and agencies that want scheduling plus strong analytics and reporting across many brands at a low price.
Side by side
| Hootsuite | Metricool | |
|---|---|---|
| Pricing | From $99/user/month (billed annually); no free plan | Free plan (1 brand); paid from $20/month billed annually ($25 monthly) |
| G2 Rating | 4.3 (7,510 reviews) | 4.5 (98 reviews) |
| Best For | Mid-size and larger teams that want publishing, inbox, analytics and some listening in one platform and can pay per seat. | Freelancers and agencies that want scheduling plus strong analytics and reporting across many brands at a low price. |
Pros and cons
Hootsuite
Pros
- One tool covers publishing, inbox, analytics, ads and basic listening on every plan
- Unlimited social accounts from Professional
- Listening is built in (7-day search on Standard, 30-day on Professional), with an enterprise upgrade path to Lumen by Talkwalker
- No-credit-card 14-day trial
Cons
- Expensive per seat: $99/user/month is the entry price, billed annually
- Standard caps you at 10 social accounts
- Approval workflows and message assignment need Advanced at $399/user/month
- No free plan, and monthly prices are not published on the pricing page
- Full listening (13 months of history, alerts, advanced sources) is Enterprise only
Metricool
Pros
- Generous free plan (1 brand, 20 posts/month, analytics)
- Brand-based pricing: one Starter plan covers up to 5 brands
- Analytics, competitor tracking and ads reporting stronger than most schedulers at this price
- Low cost per brand at scale: 50 brands for $159/month (annual)
Cons
- X costs $10/month per account extra, and X analytics keep only 30 days
- LinkedIn not available on Free
- Team members, approvals, roles and API only on Advanced ($53+/month annual); Free and Starter are single-user
- Studio, campaign dashboards and advanced analytics need a paid add-on for full use
Related comparisons
Best Social Media Management Tools
Sprout Social is the best social media management tool for teams that publish, engage and report together, thanks to its Smart Inbox, reporting on every plan and approvals on Professional. Pick Buffer or Metricool if per-seat pricing is out of budget.
Sarah ChenUpdated October 2026Best Social Media Tools for Small Business
Buffer is the best social media tool for most small businesses: a free plan for 3 channels, paid plans from $5 per channel per month billed yearly and support for every major network, including Google Business Profile. Pick Metricool if analytics and a free inbox matter more.
Sarah ChenUpdated October 2026Buffer alternatives
Publer is the best Buffer alternative for most Buffer users: same per-account pricing, but cheaper, with approvals, bulk scheduling and X on the $4-per-account Professional plan. Pick Metricool for analytics, or Later for Instagram and TikTok.
Sarah ChenUpdated October 2026