Sprout Social vs Metricool
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Sprout Social
Brands and teams that put engagement, customer care and reporting first and can pay premium per-seat prices.
Metricool
Freelancers and agencies that want scheduling plus strong analytics and reporting across many brands at a low price.
Side by side
| Sprout Social | Metricool | |
|---|---|---|
| Pricing | From $79/seat/month billed annually ($99 monthly); no free plan | Free plan (1 brand); paid from $20/month billed annually ($25 monthly) |
| G2 Rating | 4.4 (6,882 reviews) | 4.5 (98 reviews) |
| Best For | Brands and teams that put engagement, customer care and reporting first and can pay premium per-seat prices. | Freelancers and agencies that want scheduling plus strong analytics and reporting across many brands at a low price. |
Pros and cons
Sprout Social
Pros
- Smart Inbox with comments, DMs and reviews, collision detection and case management
- Reporting on every plan, including Essentials
- All self-serve prices published, monthly and annual
- 30-day free trial without a credit card
- 24/5 live phone and chat support on every plan
Cons
- Expensive per seat: Standard is $199/seat/month billed annually
- Essentials and Standard include only 5 social profiles; extra profiles cost extra at an unpublished price
- Approval workflows start at Professional ($299/seat/month annual)
- Listening and Premium Analytics are add-ons with no public price
- Essentials has no inbox
Metricool
Pros
- Generous free plan (1 brand, 20 posts/month, analytics)
- Brand-based pricing: one Starter plan covers up to 5 brands
- Analytics, competitor tracking and ads reporting stronger than most schedulers at this price
- Low cost per brand at scale: 50 brands for $159/month (annual)
Cons
- X costs $10/month per account extra, and X analytics keep only 30 days
- LinkedIn not available on Free
- Team members, approvals, roles and API only on Advanced ($53+/month annual); Free and Starter are single-user
- Studio, campaign dashboards and advanced analytics need a paid add-on for full use
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