Klaviyo
Email
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Up to 500 active profiles
Klaviyo vs MailerLite
Compare with for .
Klaviyo
75%
match · $240/yr
MailerLite
85%
match · $144/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
MailerLite
Comfort
Flat price, whole team$12.00
× 12 months$144.00
Per year
$1.20 per person / mo
$144
Starting price; rises with usage
Klaviyo
From $20Free plan
G2 4.6 · 1,368 reviewsEcommerce brands that want email and SMS driven by store data, with segmentation, flows and revenue reporting, and can pay as active profiles grow.
vs
MailerLite
From $12Free plan
G2 4.6 · 1,109 reviewsSmall businesses and creators who want a low-cost email tool with automations, forms and simple sites, and pricing that stays modest as lists grow.
Side by side
 Klaviyo | MailerLite | |
|---|---|---|
| Pricing | Free (250 active profiles); Email from $20/month (500 active profiles) | Free (250 subscribers); paid from $12/month (Comfort, up to 500 subscribers) |
| G2 Rating | 4.6 (1,368 reviews) | 4.6 (1,109 reviews) |
| Best For | Ecommerce brands that want email and SMS driven by store data, with segmentation, flows and revenue reporting, and can pay as active profiles grow. | Small businesses and creators who want a low-cost email tool with automations, forms and simple sites, and pricing that stays modest as lists grow. |
Pros and cons
Klaviyo
Pros
- Free plan includes real-time segments, web forms and reporting
- Suppressed profiles do not count toward billing
- Revenue attribution and predictive analytics built in
- 350+ integrations for store and customer data
Cons
- Email plan costs $150/month at 10,000 active profiles
- SMS and other mobile messages cost extra per send
- Several tools (Composer, Customer Hub, Reviews, Social) are separate paid add-ons
MailerLite
Pros
- Comfort is $89/month at 10,000 subscribers
- Unsubscribed and bounced subscribers don't count toward billing
- Automations and landing pages included on Free
- Power includes unlimited emails, seats and automations
Cons
- Free plan limited to 250 subscribers and 2,500 emails/month
- Comfort caps automations (50), forms (10) and seats (3)
- Cumulative billing counts addresses deleted mid-cycle
Marcus Williams