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CRM & Sales

Zoho CRM vs Close

Compare with for 10 people.

Zoho CRM
64%
match · $1,680/yr
Close
76%
match · $1,080/yr

Close is the better fit.

Users rate it 4.7 out of 5 on G2.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Zoho CRM
Standard
$14.00 × 10 seats$140.00
× 12 months$1,680.00
Per year
$14.00 per person / mo
$1,680

Close
Entry plan
Smaller bill
$9.00 × 10 seats$90.00
× 12 months$1,080.00
Per year
$9.00 per person / mo
$1,080

Choose a tool

Zoho CRM

From $14Free plan
G2 4.1 · 2,953 reviews

Cost-conscious small businesses that want automation for little or no money and have someone willing to spend time on setup.

Close

From $9
G2 4.7 · 2,112 reviews

Small outbound teams whose reps spend much of the day on the phone and want calling, SMS and email in one CRM.

Side by side

Zoho CRMClose
PricingFree (up to 3 users); paid from $14/user/month (billed annually)From $9/user/month (billed annually, 1 user); teams from $35/user/month
G2 Rating4.1 (2,953 reviews)4.7 (2,112 reviews)
Best ForCost-conscious small businesses that want automation for little or no money and have someone willing to spend time on setup.Small outbound teams whose reps spend much of the day on the phone and want calling, SMS and email in one CRM.

Pros and cons

Zoho CRM

Pros

  • Workflow automation on the free edition
  • Low paid prices with built-in calling
  • Deep customization from Standard
  • Grows into the full Zoho suite

Cons

  • Longer setup than Pipedrive or HubSpot
  • Dense interface for teams without an admin
  • Advanced features sit on Professional and Enterprise
  • Best value depends on staying in Zoho

Close

Pros

  • Best built-in calling and dialers here
  • Calls, emails and texts in one timeline
  • Fast setup for a sales team
  • Self-serve buying

Cons

  • Workflows start at $99/user/month
  • Calling and SMS usage billed on top
  • No marketing or service tools
  • Solo plan limited to one user

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