Zoho CRM vs Close
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Zoho CRM
Cost-conscious small businesses that want automation for little or no money and have someone willing to spend time on setup.
Close
Small outbound teams whose reps spend much of the day on the phone and want calling, SMS and email in one CRM.
Side by side
| Close | ||
|---|---|---|
| Pricing | Free (up to 3 users); paid from $14/user/month (billed annually) | From $9/user/month (billed annually, 1 user); teams from $35/user/month |
| G2 Rating | 4.1 (2,953 reviews) | 4.7 (2,112 reviews) |
| Best For | Cost-conscious small businesses that want automation for little or no money and have someone willing to spend time on setup. | Small outbound teams whose reps spend much of the day on the phone and want calling, SMS and email in one CRM. |
Pros and cons
Zoho CRM
Pros
- Workflow automation on the free edition
- Low paid prices with built-in calling
- Deep customization from Standard
- Grows into the full Zoho suite
Cons
- Longer setup than Pipedrive or HubSpot
- Dense interface for teams without an admin
- Advanced features sit on Professional and Enterprise
- Best value depends on staying in Zoho
Close
Pros
- Best built-in calling and dialers here
- Calls, emails and texts in one timeline
- Fast setup for a sales team
- Self-serve buying
Cons
- Workflows start at $99/user/month
- Calling and SMS usage billed on top
- No marketing or service tools
- Solo plan limited to one user
Related comparisons
Best CRM for Small Business
HubSpot Sales Hub is the best CRM for most small businesses: the free HubSpot CRM covers 2 users, and Starter adds calling and basic workflows cheaply. Budget for Professional ($90/seat/month plus $1,500 onboarding) if you need sequences.
HubSpot alternatives
Stay with HubSpot if you want marketing, sales and service in one platform and can budget for Professional later. For a sales-only CRM, Zoho CRM, Pipedrive and Freshsales get you sequences or forecasting for much less.
Salesforce vs HubSpot
Choose HubSpot Sales Hub if you are a small or mid-sized team that wants fast adoption and published costs: Professional is $90 per seat per month billed annually plus $1,500 onboarding. Choose Salesforce (Agentforce Sales, formerly Sales Cloud) if you need custom data, territories, approvals and sandboxes and have an admin: Core is $195 per user per month billed annually.
