Attio vs HubSpot Sales Hub
Compare with for .
Attio
42%
match · $4,200/yr
HubSpot Sales Hub
85%
match · $840/yr
HubSpot Sales Hub is the better fit.
It costs $3,360 less a year for 10 people.
How we work out the matchWhat matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Attio
Entry plan
$35.00 × 10 seats$350.00
× 12 months$4,200.00
Per year
$35.00 per person / mo
$4,200
HubSpot Sales Hub
Starter
$7.00 × 10 seats$70.00
× 12 months$840.00
Per year
$7.00 per person / mo
$840
The $7 rate is a limited-time offer
Attio
From $35Free plan
VC-backed startups from pre-seed to Series A that want one flexible CRM for founder-led sales, fundraising and partnerships, starting free and growing into Pro.
vs

HubSpot Sales Hub
From $7Free plan
G2 4.4 · 14,364 reviewsFunded startups that qualify for HubSpot for Startups' 90% tier and want a familiar CRM that grows into a full sales and marketing platform.
Side by side
| Attio | ||
|---|---|---|
| Pricing | Free (up to 3 seats); paid from $35/user/month (billed annually) | Free CRM (up to 2 users); Starter from $7/seat/month (new-customer offer, billed annually) |
| G2 Rating | Not yet verified | 4.4 (14,364 reviews) |
| Best For | VC-backed startups from pre-seed to Series A that want one flexible CRM for founder-led sales, fundraising and partnerships, starting free and growing into Pro. | Funded startups that qualify for HubSpot for Startups' 90% tier and want a familiar CRM that grows into a full sales and marketing platform. |
Pros and cons
Attio
Pros
- Free plan for up to 3 seats with email sync and enrichment
- Custom objects fit investors, partners and candidates as well as deals
- Startup program worth 80% off Pro in year one
- API and webhooks on every plan
Cons
- Sequences need Pro at $79/user/month (billed annually)
- Plus is capped at 10 seats
- No dialer listed on the pricing page
- Someone has to design the data model
HubSpot Sales Hub
Pros
- Free CRM covers two founders
- Up to 90% off Professional in year one for qualifying startups
- Familiar to most sales hires
- Large integration ecosystem
Cons
- Sequences need Professional at $90/seat/month (billed annually)
- Required $1,500 onboarding fee on Professional
- Startup discount steps down each year, then list price applies
- Free plan stops at 2 users
