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CRM & Sales

Attio vs HubSpot Sales Hub

Compare with for 10 people.

Attio
42%
match · $4,200/yr
HubSpot Sales Hub
85%
match · $840/yr

HubSpot Sales Hub is the better fit.

It costs $3,360 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Attio
Entry plan
$35.00 × 10 seats$350.00
× 12 months$4,200.00
Per year
$35.00 per person / mo
$4,200

HubSpot Sales Hub
Starter
Smaller bill
$7.00 × 10 seats$70.00
× 12 months$840.00
Per year
$7.00 per person / mo
$840

The $7 rate is a limited-time offer

Choose a tool

Attio

From $35Free plan

VC-backed startups from pre-seed to Series A that want one flexible CRM for founder-led sales, fundraising and partnerships, starting free and growing into Pro.

HubSpot Sales Hub

From $7Free plan
G2 4.4 · 14,364 reviews

Funded startups that qualify for HubSpot for Startups' 90% tier and want a familiar CRM that grows into a full sales and marketing platform.

Side by side

AttioHubSpot Sales Hub
PricingFree (up to 3 seats); paid from $35/user/month (billed annually)Free CRM (up to 2 users); Starter from $7/seat/month (new-customer offer, billed annually)
G2 RatingNot yet verified4.4 (14,364 reviews)
Best ForVC-backed startups from pre-seed to Series A that want one flexible CRM for founder-led sales, fundraising and partnerships, starting free and growing into Pro.Funded startups that qualify for HubSpot for Startups' 90% tier and want a familiar CRM that grows into a full sales and marketing platform.

Pros and cons

Attio

Pros

  • Free plan for up to 3 seats with email sync and enrichment
  • Custom objects fit investors, partners and candidates as well as deals
  • Startup program worth 80% off Pro in year one
  • API and webhooks on every plan

Cons

  • Sequences need Pro at $79/user/month (billed annually)
  • Plus is capped at 10 seats
  • No dialer listed on the pricing page
  • Someone has to design the data model

HubSpot Sales Hub

Pros

  • Free CRM covers two founders
  • Up to 90% off Professional in year one for qualifying startups
  • Familiar to most sales hires
  • Large integration ecosystem

Cons

  • Sequences need Professional at $90/seat/month (billed annually)
  • Required $1,500 onboarding fee on Professional
  • Startup discount steps down each year, then list price applies
  • Free plan stops at 2 users

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