Klaviyo
Email
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Up to 500 active profiles
Klaviyo vs Kit
Compare with for .
Klaviyo
85%
match · $240/yr
Kit
67%
match · $396/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Kit
Entry plan
Flat price, whole team$33.00
× 12 months$396.00
Per year
$3.30 per person / mo
$396
Starting price; rises with usage
Klaviyo
From $20Free plan
G2 4.6 · 1,368 reviewsEcommerce brands that want email and SMS driven by store data, with segmentation, flows and revenue reporting, and can pay as active profiles grow.
vs
Kit
From $39Free plan
G2 4.4 · 236 reviewsCreators and newsletter writers who want a generous free plan, automations on paid plans and built-in tools to sell products and paid subscriptions.
Side by side
 Klaviyo | Kit | |
|---|---|---|
| Pricing | Free (250 active profiles); Email from $20/month (500 active profiles) | Free (up to 10,000 subscribers); paid from $39/month (Creator), or $33/month billed yearly |
| G2 Rating | 4.6 (1,368 reviews) | 4.4 (236 reviews) |
| Best For | Ecommerce brands that want email and SMS driven by store data, with segmentation, flows and revenue reporting, and can pay as active profiles grow. | Creators and newsletter writers who want a generous free plan, automations on paid plans and built-in tools to sell products and paid subscriptions. |
Pros and cons
Klaviyo
Pros
- Free plan includes real-time segments, web forms and reporting
- Suppressed profiles do not count toward billing
- Revenue attribution and predictive analytics built in
- 350+ integrations for store and customer data
Cons
- Email plan costs $150/month at 10,000 active profiles
- SMS and other mobile messages cost extra per send
- Several tools (Composer, Customer Hub, Reviews, Social) are separate paid add-ons
Kit
Pros
- Free plan covers up to 10,000 subscribers with unlimited broadcasts
- Only unique, active subscribers are counted
- Built-in digital product and paid newsletter sales
- Unlimited users on Pro
Cons
- Automations require a paid plan
- Creator costs $139/month at 8,001-10,000 subscribers (monthly)
- Free and Creator plans limited to 1 and 2 users
Marcus Williams