Sprout Social vs Later
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Sprout Social
Brands and teams that put engagement, customer care and reporting first and can pay premium per-seat prices.
Later
Creators, small brands and small agencies focused on visual platforms like Instagram and TikTok.
Side by side
| Sprout Social | Later | |
|---|---|---|
| Pricing | From $79/seat/month billed annually ($99 monthly); no free plan | From $18.75/month billed yearly ($25 monthly); no free plan |
| G2 Rating | 4.4 (6,882 reviews) | 4.5 (384 reviews) |
| Best For | Brands and teams that put engagement, customer care and reporting first and can pay premium per-seat prices. | Creators, small brands and small agencies focused on visual platforms like Instagram and TikTok. |
Pros and cons
Sprout Social
Pros
- Smart Inbox with comments, DMs and reviews, collision detection and case management
- Reporting on every plan, including Essentials
- All self-serve prices published, monthly and annual
- 30-day free trial without a credit card
- 24/5 live phone and chat support on every plan
Cons
- Expensive per seat: Standard is $199/seat/month billed annually
- Essentials and Standard include only 5 social profiles; extra profiles cost extra at an unpublished price
- Approval workflows start at Professional ($299/seat/month annual)
- Listening and Premium Analytics are add-ons with no public price
- Essentials has no inbox
Later
Pros
- Low flat price per plan with several users included on Growth and Scale
- Visual, Instagram and TikTok first planning
- Social sets bundle one profile of each network, good for brand or client grouping
- Some listening-style features (brand mentions, competitor benchmarking) on Scale at $82.50/month yearly
Cons
- No X (Twitter) support listed
- Starter caps posts at 30 per profile per month and has 1 user
- Inbox only covers Instagram, Facebook and TikTok conversations
- No free plan
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